UrBC, Yekaterinburg, August 3, 2016. Oleg Lebedev was recently appointed head of the Ural Bank for Reconstruction & Development Marketing Department, the bank’s press service reports.

Lebedev will now be in charge of devising customer interaction strategies and developing and promoting the bank’s products and services. He will also be responsible for developing and promoting the company brand, public relations, marketing research, and analytics. Additionally, increasing customer loyalty is also one of his department’s top priorities.

‘Oleg Lebedev comes to succeed Konstantin Dyatlov,, who was head of Marketing Department for the last five years. Dyatlov worked, with great success, on large PR campaigns, including the company re-branding, inimitable advertising campaigns and introduction of the 4K company values system and merchandising standards at the bank’s branches. The bank now has a working media relations system, an internal communications system, effective online platforms, and great quality marketing research and customer behavior analytics practices,’ the bank states.