UrBC, Yekaterinburg, April 22, 2019. The Ural Bank for Reconstruction & Development (UBRD) and SETTERS developed and launched a special advertising campaign. The campaign, dedicated to promoting the bank’s new 120-day-grace-period credit card offer, got launched on the URBD’s Instagram account on April 15. the bank’s press service reports.

The creative concept for the campaign steps away from advertising the benefits of the credit card directly and focuses on Instagram communication that relies on the values the bank’s target audience supports. The resulting product is the space that embraces aspects of marketing, psychology, and photography simultaneously to become a customer-appealing territory.

‘Our goal was to present the customer with their very own self through a carefully elaborated combination of visual and verbal messages. Remarkably, our customers helped us create the imagery by sharing feedback on their likes and dislikes, spending preferences, and financial decision-making patterns. I’m sure people who follow us on Instagram will like the new content. We are quite happy with this project we completed together with SETTERS; the ad men and women we worked with proved once again they are highly qualified professionals; they are one of a kind, really,’ says the UBRD Marketing Director Alexei Merzlyakov.

SETTERS Communication Agency was set up three years ago and is now one of Russia’s top ten advertising agencies according to Tagline. The company’s 120-people-strong team operates in Moscow, Saint Petersburg, and Miami. The agency supports brands’ social media accounts, designs company websites, launches efficient ad campaigns, and organizes large-scale projects involving mainstream media and important bloggers.