March 05, 2013. Ural Airlines has fully switched to a new generation passenger service IT platform called Amadeus Altea. Migrating to the new platform occurred on March 3, 2013. Amadeus will allow the company’s passengers to obtain new services and enjoy new benefits when booking or using other options. Besides, the company’s loyalty scheme for frequent fliers will also offer some additional perks.

The main idea behind the IT agreement with Amadeus is upgrading the services rendered to customers and boosting the carrier’s growth strategy. Altea’s decisions promote further development of the company’s IT infrastructure and ensure improvements in the quality of passenger service. For one, the new Altea Inventory module and the Altea Reservation one allow Ural Airlines fully to control and plan the resources and seating options and effectively to sell via various distribution channels – the airline’s booking offices, travel agents, and online agents. Converting the online sales via the company’s own website to Amadeus e-commerce technologies is going to be the next step.

Now switching to a new information platform was a planned event after the signature of a strategic technological partnership agreement by Ural Airlines and Amadeus in June 2012. During this time, the two companies’ experts trained the personnel to use the new system and carried out all the technological operations necessary to install and test all of Amadeus’s modules. At the moment, Altea is being used by over 110 leading air carriers all over the world, including Air France, KLM, Lufthansa, British Airways, Qantas, Air Berlin, Qatar Airways, Finnair, Air Astana, and Rossiya.