December 16, 2013. Ural Airlines announced the launch of its new online booking service called Amadeus e-Retail, the carrier’s press service reports.

‘The service allows customers to book and buy tickets via the company’s airline and plan connecting flights with the benefits of all the partner and interline agreements with other air carriers. The launch of the new module is another step within the company’s policy of introducing all the options of the new Amadeus Altea platform,’ the message states.

Amadeus e-Retail is a ready technological platform that is both easy and user-friendly to administrate. Its key advantages are the flexibility of settings and the localization options that allow the airline to launch online sale services on various markets. All the necessary flight information is presented within the e-Retail system in a customer-friendly format. For one, the number of steps one needs to make while booking has been reduced; in addition, flexible departure date and tariff groups search has been enabled. Ural Airlines will use all of the technological services available through Amadeus, including the purchase of extra options such as selecting a specific seat, choosing a meal option, buying an insurance policy, renting a car, and booking a hotel.

‘Ural Airlines use advanced technologies for the business. The launch of Amadeus e-Retail is a ig step towards the development of online sales and enhancing the quality of service we offer to our passengers. We try to meet the best e-commerce customer service standards. Our large-scale cooperation with Amadeus means we can benefit from this international partnership’s commercial potential. This opens up new options for both the passengers and the sales agents,’ says Ural Airlines Commercial Director Kirill Skuratov.