Rus-Bank-Ural had the first sign plate bearing the new name of Rus-Bank assembled and installed outside its Tatischev subdivision in Yekaterinburg. In the very near future, the interior of the bank’s offices will also be brought in compliance with Rus-Bank’s corporate style.


‘Getting the new sign plate was one of the re-branding campaign’s stages. These plates will replace the old ones in all of Rus-Bank-Ural’s offices very soon,’ the bank’s press officer reports.


Ural Treasures Bank (as it then was) started using its new name of Rus-Bank-Ural for all customer agreements, advertisements, and internal and external correspondence on September 4, 2008.


‘What matters for most customers as far as choosing a bank is concerned is the bank’s location, quality of service, and loyal and experienced personnel. Given the fact that these three criteria have remained the same at our bank for many years, we are positive that we can still enjoy our partners and customers’ trust,’ manager of the bank’s Tatischev subdivision Nikolai Berintsev said to UrBC.