UBRD Cardholders Spend 43% More at New Year

UrBC, Yekaterinburg, January 31, 2018. It appears the Ural Bank for Reconstruction & Development’s customers stopped saving on New Year shopping: the bank’s debit card holders spent 43% more in the last week of December 2017 and the first ten days of January 2018 than one year earlier, with the total spending amount at more than RUR 2.6bn, the bank’s press service reports.

‘Spending figures rose for nearly every category from New Year party preparations to winter break entertainment. People spent considerably more on restaurants and cafes than one year earlier. RUR 584m were spent at supermarkets, some RUR 227m got directed to new clothes, and beauty parlor spending amounted to RUR 14m. This is, respectively, 48%, 43%, and 32% more than during the previous holiday season,’ the press service says.

A UBRD cardholder spent an average of RUR 13,000 within the stated period, which is more or less comparable with the country’s average (RUR 14,000 according to the All-Russian Public Opinion Research Institute).

‘The customers appear to adjust to the current economic situation and are gradually going back to their earlier consumer patterns. Our customers are now spending more money, more often, which is clear from the number and worth of transactions they make. The booming bank card market is also a factor in this: new, financially bespoke products with bonus points are entering the field,’ says UBRD Marketing Director Alexei Merzlyakov.


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