December 4, 2012. On the background of an active foreign investment attraction policy, one wonders what exact projects are of high priority and whether our vision of the investment attractiveness is the same to the approach of potential partners. The state encourages investment in the development of industrial parks, creating new high-tech jobs. Also those businessmen would receive substantial government support who wish to co-finance social infrastructure facilities like kindergartens and housing for public sector employees. This means that the projects offered for co-financing are either of low consuming or of a large cost.

However, the international business, coming to a high-risk countries like Russia aspire to follow the path of quick profits, turning its attention primarily on the already established, efficient industry enterprises. Traditionally, the most popular is mining industry. The very fact of investment flow to the Sverdlovsk region at this stage is due to the prospects of large infrastructure objects development. The huge increase on the construction market is expected, the building of facilities for the major international events such as the FIFA World Cup – 2018 is planned, the development of the rail network is taking place. In the Sverdlovsk region the «assets» that could provide materials for all these constructions are also represented. Potential investors, of course, can’t be stopped by the fact that many factories are already under control. Everything has its price. Therefore a trend of direct communication between private equity funds and the owners is taking place.

The purpose of such invest invasion could easily be JSC «SeverskiyGranitnyKarier». It’s common practice that usually most attractive for investors are the assets of a fast-growing development dynamic and with perspective for the building of production chain infrastructure. JSC «SeverskiyGranitnyKarier», according to the official information, shows decent growth. Since its re-launch in June volume production output has increased in more than 6 times and the rate of shipment – in 7 times for the first three months of business activity. Also great importance for the plant efficiency has an established network of customers. There are a lot of clients of JSC «SeverskiyGranitnyKarier», but particularly interesting and promising are those that are steadily increasing their share in the procurement of products. JSC «SeverskiyGranitnyKarier» has developed a network of suppliers, the budget for the equipment renovation is about one third of all the factory’s costs. With such modernization oriented approach, JSC «SeverskiyGranitnyKarier» has a chance to take its segment leadership in the Ural region.

The managing director of JSC «SeverskiyGranitnyKarier» Elsa Vasbieva is not in a hurry to comment on these resume, but notes that there are objective processes of the enterprise’s development, «Yes, we are aware that to achieve the target of shipment we should consider the rehabilitation of railway tracks, and we do it . Yes, the gradual return of the wholesale trade system and the provision of discounts for payments have a positive effect on our contractors. And, of course, we are especially careful and attentive to regular customers, creating a strategic partners gold fund of high priority in the future. We increase muscle of the asset while systematically investing in its skeleton. But this game is «in debt», and consider JSC «SeverskiyGranitnyKarier» as an easy target for outbid is inappropriate.» Elsa Vasbieva refused to comment on JSC «SeverskiyGranitnyKarier» owners further plans.

But sources close to the management of the company confirm the growing interest of foreign funds to it. They say that the prospects of social infrastructure development, for example housing, health care complex, catering staff are directed towards putting JSC «SeverskiyGranitnyKarier» in line with Western standards. Perhaps only time will tell how much «in debt» the owners play SGK game, and what changes in the economy of the region can be brought by welcome «Vikings» policy.