November 27, 2012. Industrial enterprises of the Sverdlovsk region have become the object of interest of foreign investors. Active search for the assets in the Ural region has appeared by French consulting company «Effort Management Group» (EM Group). Project office of this company is located in the center of Paris and unites top experts in finance, law, business management and information policy. Formed by the merger of the Russian shareholders and the European funds, EM Group established itself in the European market as a consulting company specialized in industrial assets comprehensive financial management.

Representatives of «Effort Management Group» were seen in communication with the federal government delegation and delegation of the Sverdlovsk region during the Petersburg International Economic Forum held in June 2012. Also according to our sources, EM Group top managers regularly visit Yekaterinburg, analyzing industrial enterprises in the format of expert audit.

Attracting foreign investment in the region is the leitmotif of regional government external policy and is reflected in holding international economic events and exhibitions. Perhaps, «Effort Management Group» counts on the collaboration with the Sverdlovsk region government through state-business partnership program.

EM Group press service confirms consulting several factories in the area, but doesn’t focus on getting such support. «Effort Management Group» is a partner of the European banks private equity funds. The purpose of the presence in the Sverdlovsk region, according to the official commentary, can be identified as introduction of the international management standards to the regional assets of interest in eager to increase their capitalization and attractiveness to foreign investors.