‘Innovations like this one actually change one’s business philosophy. A business customer who uses our new product benefits in many substantial ways. First of all, business packages are convenient. Secondly, a customer can cut down on the transaction costs. Thirdly, a customer’s expenses can be now planned better and more effectively. Finally, using the packages means bringing a bit of innovation in one’s business,’ URSA Bank’s Deputy GD Daniil Sandler feels.

URSA Bank’s four business packages (Acquaintance, Development, Leader, and Partner) all include basic services like opening and administration of accounts, a checkbook, the overdraft option, and settlement and cash services.

Sandler explains the bank obviously benefits from the offer as well.

‘When you offer legal entities these packages, with their fixed charges, this means you can predict and pre-calculate your income. Again, the transaction costs go down and the human factor is less of a danger when small, routine operations are involved.

‘Our ‘box offers’, as they are dubbed, made our employees’ task of servicing customers easier and thus gave them more time to communicate and answer their questions. The idea behind the offer is to save time; it’s an ‘energy-saving’ technology of sorts. We save the time both the bank and the customers used to spend reaching all kinds of agreements. Now the customer buys a set of certain services for a whole year and gets guaranteed quality at a clear price. We offered them a chance to choose the tariffs themselves, to create their own bank-customer relations format, and we actually hit the target by giving the customers what they wanted, and the market exploded,’ says Daniil Sandler.