UBRD Looks Into New Customers’ Data

UrBC, Yekaterinburg, June 21, 2019. The Ural Bank for Reconstruction & Development (UBRD) looked into the data of new customers who opened a savings account with the bank between January 1 and June 1, 2019, the bank’s press service reports.

‘It appears that married people tend to save up most proactively, as the share of married customers among those who set up a savings account with the UBRD comes to 69%. Our female customers generally open savings accounts more often than our male customers, but the average amount of money men put in a deposit tends to be larger than that deposited by women.’

‘Men have RUB 663,000 in their savings account on average, women have RUB 486,000 in their account on average. Also, our female customers’ median age is 54 and that of our male customers is 52,’ the press service says.

‘If you look at the global trends, men tend to have more funds than women, which explains the fact that, on average, they generally have more money in their savings accounts. Still, there are fewer male customers than female ones out there, mostly because men prefer either to spend their money as soon as they have earned it or to invest in high-risk things such as the stock exchange or foreign currency. Women, on the other hand, appear to stick with saving and budgeting, so they go for bank deposits more often, as this is seen as a simple and clear way of making and keeping savings,’ says UBRD Marketing Director Alexei Merzlyakov.


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