UrBC, Yekaterinburg, May 28, 2019. The major national marketing and advertising prize Effie Russia Awards’ organizing committee awarded MegaFon and ESforce’s cyber sports project the first prize in Sponsorship. MegaFon also won prizes in four more categories and proved Effie Russia’s Most Efficient Brand of 2019 in Telecommunications.

According to MegaFon Ural, the company started working on its cyber sports project last year when MegaFon entered into a partnership with ESforce Holding Ltd, one of the world’s largest cyber sports organizations. MegaFon kept supporting Virtus Pro Team throughout the year 2018 and coordinated a large-scale MegaFon Winter Clash 2018 Championship, where the world’s best cyber teams played Dota 2.

The agency Ipsos Comcon’s research findings indicate that MegaFon is by far the most supportive telecom company when it comes to sponsoring the cyber industry; MegaFon’s share of the cyber sponsorship ‘market’ currently comes to 24%, whilst the share of its immediate rival only comes to 5%. This was all made possible through collaborating with the cyber team and the opinion leaders, coordinating the company’s own championships, setting up an online studio to ensure coverage of cyber games, and liaising with the cyber world celebrities. As a result, the company’s multi-channeled sponsorship efforts reached over 70% of MegaFon’s target audience.