UrBC, Yekaterinburg, July 10, 2017. Russian Copper Company’s Innoprom 2017 stand will feature Smart Copper this year, the company press service reports.

‘Smart Copper is the standard for hi tech, efficient, and responsible copper production that the company is introducing at its plants. The idea is to combine up-to-date technologies with being environmentally responsible to make high quality, globally competitive ore produce,’ the press service says.

Russian Copper Company’s stand is likely to prove one of the exhibition’s brightest and biggest highlights as usual. The company uses the most advanced exhibition technologies to present its entire production chain from ore extraction to making ready goods.

Visitors to the stand can pay a visit to the technology theater, watch a holographic show, take a virtual tour of the Russian Copper Company Group’s enterprises, and even join in a virtual reality boxing fight.

Updates on the company’s current CSR projects will be delivered via the latest hi tech multimedia. There will be a special children’s area with games on the company’s environmental projects.