MegaFon Offers MegaHoroscope

6 June 2016 (12:52)

UrBC, Yekaterinburg, June 6, 2016. The telecommunications provider MegaFon’s Urals-based subscribers can now coordinate their daily choices with the mobile trends of their star sign, the company press service reports.

MegaFon carried out a unique research, analyzing and identifying customers’ buying preferences when choosing a mobile phone, a subscription plan, or a location against their Zodiac sign.

‘Based on the data provided by the All-Russian Public Opinion Research Center, every one in three women and every one in five men in this country rely on horoscopes. Some people even plan their daily to-do-list based on what the stars say. We looked into how the star signs affect our customers’ mobile behavior patterns and created a list of recommendations to ensure comfortable communication,’ says MegaFon Ural Mass Market Development Director Sergei Alferov.


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