UrBC, Yekaterinburg, November 8, 2016. MegaFon Ural’s subscribers started using the telecommunications provider’s online app increasingly more often in the last three months, with the number of transactions in MegaFon’s My Account going up by a quarter and reaching some 3m transactions all in all.

The number of My Account mobile app subscribers also rose by 20% and currently exceeds 20,000 users. Additionally, 9% more users subscribed to the regular web version of the service.

Based on the ISP and mobile carrier’s statistics, male users check their smartphone’s self-service system 1.5 times more frequently than female users. Also, the share of subscribers in the 50+ age group is larger than that in the under-25 one (16% and 13%, respectively).

‘My Account is a popular app, used by over 350,000 unique users a month. The most active users are based in Sverdlovsk Region and Yekaterinburg, followed by Perm, Surgut, Tyumen, and Chelyabinsk. Our self-service system is a download hit with customers subscribed to all-inclusive and unlimited packages, as they are interested in tracking the amount of phone calls, text messages, and Internet traffic on their phones,’ says MegaFon Ural Mass Market Business Development Director Sergei Alferov.