UrBC, Yekaterinburg, July16, 2015. The number of MegaFon subscribers who used the option of getting a customized dial tone rose by 15% in the six months of 2015 compared with a year earlier, the telecommunications provider’s press service reports.

‘Based on our business customer preference analysis, every one in ten Urals-based businesses replaces the standard dial tone with a customized tune,’ says MegaFon Ural Business Customer Director Evgeniy Ivanov.
Most of such subscribers are located in Sverdlovsk Region, Tyumen Region, and Khanty-Mansiysky Autonomous Region.

MegaFon reports Russian rap and pop songs as well as the Russian chanson are on top of their business customers’ popularity list.

A customized dial tone means the standard long beeps that people who are trying to reach you hear is replaced with a tune of your choice.

Besides, MegaFon also offers its business customers an opportunity to get company dial tone, so callers will hear the company’s unique theme, company anthem, or a voice message instead of beeps. The service is free to subscribe to, but the daily fee is 2.5 RUR per every unique user in the company.