June 13, 2013. The 9th International Weapons, Military Vehicles, and Ammunitions Exhibition Russia Arms EXPO 2013 (RAE 2013) is both getting a new image and changing the concept of working with the social networks, Uralvagonzavod Corporation’s press service reports.

The changes in the visuals of the exhibition reflect the gargantuan amount of work done by the exhibition coordinators and organizers in terms of content and business agenda. RAE 2013 new logo is meant to put an emphasis on the innovational component and the international scale of the project organization.

‘Our wish to make RAE 2013 Russia’s leading, world-class show made us radically change our approach to the organization and promotion of the exhibition. The re-branding campaign involved every aspect. This year, we are shaping the exhibition and the business agendas in a completely different way, we work with the participants, both the speakers and the exhibitors, in a new way as well,’ says Uralvagonzavod Scientific & Production Corporation’s Deputy DG for PR and GR Alexei Zharich. He feels these methods have already resulting in attracting new exhibitors, including a number of international ones.

RAE 2013 official website is http://rae2013.ru.