May 23, 2013. A massive advertising campaign around the 9th International Arms, Vehicles, and Ammunitions Exhibition Russia Arms EXPO 2013 (RAE 2013) is now being coordinated by the exhibition’s main organizer Uralvagonzavod as part of the event’s re-branding campaign, the corporation’s press service reports.

For one, scores of both standard and large outdoor advertising media as well as plasma screens were used in the course of the outdoor campaigns in key cities like Moscow, Saint Petersburg, Yekaterinburg, and Nizhniy Tagil. The outdoor advertising is complemented by banners placed in social networks and other sites a well as adds in national printed media, including the ones specializing in the defense sector.

On June 1, 2013, the visuals used for the campaign will change, as the ‘winter’, dark-colored posters, most of which was covered with the RAE 2013 logo, will be replaced by the ‘summer’ light-colored banners with an image of the T90C M tank on them.