MegaFon Ural: Service Guide’s Active User Needs It 40-50 Times a Month

12 February 2013 (09:41)

February 12, 2013. In 2012, MegaFon subscribers were able to use 40,000,000 mobile services thanks to the carrier’s remote service system known as Service Guide, MegaFon Ural’s press service reports.

A personal e-account within Service Guide allows a MegaFon subscriber to make convenient payments, subscribe to extra services, choose the best payment plans, get automatic Internet settings onto their phones, and use other handy options.

‘We see an increasingly growing interest in remote services which allow a subscriber to get over 80% of the services offered at our retail outlets or help centers independently and at any convenient time. Last year, the Urals’ residents used the Service Guide’s friendly interface to manage their mobile communication two times more often than a year earlier. This remote services channel is particularly popular with the 3G modem owners. On average, an active Service Guide user needs the online service forty to fifty times a month,’ says MegaFon Ural’s Commercial Director Sergey Alferov.

The most popular issues that MegaFon Ural subscribers tried to resolve with the help of Service Guide in 2012 were expense management, statements on the duration and cost of calls, and subscribing to the unlimited Internet access options.


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