Atomstroycomplex gives up on name for apartment block

UrBC, Yekaterinburg, April 25, 2011. The Yekaterinburg-based developer Atomstroycomplex decided not to use the name of Romanoff for its new apartment block in Moskovskaya St in Yekaterinburg. Following a re-branding campaign, the living quarter is now called Moscow.

Red Pepper reports the change of the name had to do with the decision to position the product differently on the estate market.

The company explained the earlier name of Romanoff had too many implicit negative connotations.


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