FAS to look into Extreme Fitness Athletics and Limerence ads

11 June 2010 (09:05)

Sverdlovsk Region’s division of the Federal Antimonopoly Service (FAS) is going to resume the investigation of the case involving the presumably illegitimate advertisements run by Limerence Shopping Center and Extreme Fitness Athletics gym chain.

Case No. 39, filed against OOO Krona and Limerence Shopping Center’s management, contains charges based on Article 18 (part 1) of the Federal Advertising Act. The defendants are suspected of distributing their advertisements in text message format without the mobile phone and number owners’ written consent.

The complaint was originally placed with the FAS’s regional division by a local citizen. The hearing of the case was postponed during the first session, as the Service decided to call upon the company that was immediately responsible for sending out text messages.

In the meantime, L’Etoile cosmetics chain store was involved in a similar case recently; its advertisements were declared illegal in the end.

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