Sverdlovsk Region’s division of the Federal Antimonopoly Service keeps looking into a case involving OOO Alcor-C (L’Etoile cosmetics chain store). The company is suspected of violating Article 18 (part 1) of the Federal Advertising Act. Namely, the company is believed to be sending out text messages with advertisements without the phone number users’ written assent.


The ad hoc committee first discussed the case in January 2010, but the proper handling had to be postponed because the defendant failed to produce the necessary papers.


L’Etoile currently operates thirteen retail outlets in Yekaterinburg.