Starting September 5, 2008, MegaFon Ural, the major mobile operator, is going to update its subscribers on the exact time. The company’s customer can thus always find out the exact time within the region they are currently in, the company’s press officer reports.

To use the service, one has to call the USSD number

166#; the offer is available for all of MegaFonUral’s subscribers located within the home network coverage area and costs .5 RUR (all taxes included).