‘Offering our business customers certain salary schemes where the employees’ pay is transferred onto their bank cards is one of SKB-Bank’s major retail business priority. The bank has already provided its customers with nearly 500,000 VISA-SKB cards, most of which are used for these salary schemes,’ says SKB-Bank’s Retail Products Management Director Vitaliy Kopysov.

‘The proportion of ‘salary’ bank cards in the total volume of cards the bank issues clearly indicates that SKB-Bank is thoroughly concentrated on this market segment. The profitability of salary schemes primarily depends on the bank’s policy; SKB-Bank, for one, is trying to support the loyalty of customers who are already using our salary schemes through various bonuses, which, in its turn, enhances the schemes’ profitability thanks to combination sales,’ the executive explains.

Vitaliy Kopysov reports the salary schemes are very good for customers, since they cut down on expenses related to paying their employees’ salaries, save time, and decrease the company’s risks connected with handling cash.

‘Another important advantage lies in the fact that the business proprietors can draw up their own lending program within the framework of the company’s social policy. The employees, on their part, get an international bank card free of charge and can use all of the bank’s services. As for the bank, it makes some profit and builds up on its client base. As a result, the other segments of the bank’s activity get an additional development boost,’ he notes.