Autoland backs out of debates
27 March 2008 (09:05)
A number of Yekaterinburg car centers’ top executives and Chairman of Yekaterinburg Consumer Rights Committee coordinated a round table discussion on whether being a car dealer is easy at one of the local press centers. The points on the agenda included issues like the local automobile market’s saturation, the quality of the supplied cars, and some other points.
One of the quests who failed to arrive was Natalya Nagornova, Autoland’s Marketing and Advertising Director, but she never showed up, thus proving once again that this car dealer tends to lack informational transparency and is unwilling to comment on the local market’s development trends.
At the same time, the company’s official blog keeps featuring some articles that could be seen as offensive for the mass media. Some such articles dwelled upon the media that commented on former GD Evgeniy Terebenin’s resignation. According to Capital newspaper, for example, Ford was only the third best-selling car in Ural Federal District; this brand was preceded by Toyota and Chevrolet, despite the fact that Ford is normally number one or two in other parts of Russia. The newspaper says this could be the reason for Autoland’s GD Evgeniy Terebenin’s recent demotion: Ford can only blame Autoland for a decrease in sales in the Urals, as this company is Ford’s only dealer in Ural Federal District, Capital explains. Another newspaper believes Mr. Terebenin might have been forced to leave after some ugly scandals related to unfair competition and information warfare targeted against the car dealer’s rivals. Those were this company’s managers and PR clerks who were believed to be involved in online guerilla warfare of sorts aimed at protecting Autoland’s interests.
One of the quests who failed to arrive was Natalya Nagornova, Autoland’s Marketing and Advertising Director, but she never showed up, thus proving once again that this car dealer tends to lack informational transparency and is unwilling to comment on the local market’s development trends.
At the same time, the company’s official blog keeps featuring some articles that could be seen as offensive for the mass media. Some such articles dwelled upon the media that commented on former GD Evgeniy Terebenin’s resignation. According to Capital newspaper, for example, Ford was only the third best-selling car in Ural Federal District; this brand was preceded by Toyota and Chevrolet, despite the fact that Ford is normally number one or two in other parts of Russia. The newspaper says this could be the reason for Autoland’s GD Evgeniy Terebenin’s recent demotion: Ford can only blame Autoland for a decrease in sales in the Urals, as this company is Ford’s only dealer in Ural Federal District, Capital explains. Another newspaper believes Mr. Terebenin might have been forced to leave after some ugly scandals related to unfair competition and information warfare targeted against the car dealer’s rivals. Those were this company’s managers and PR clerks who were believed to be involved in online guerilla warfare of sorts aimed at protecting Autoland’s interests.
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