Medialogia, a mass media analysis and monitoring system, published its Top 30 Most Attractively Advertised Russian Banks rating. The rating covers thirty Russian companies that got the best publicity in February 2007.

Sberbank, VTB, and Gazprombank (three major players on the Russian banking market) occupy the three top positions. According to experts of Medialogia, SKB-Bank gets the 21st position, based on how much positive publicity they got and how attractive they looked, and is the only Sverdlovsk Region-based bank that hit the rating at all. The position is better than that obtained in December 2006 or January 2007.

The company used the so-called most favored informational status (developed by Medialogia experts) as the basic criterion that helps to assess the quality of information related to a company or a person. The status covers things like the type of publicity (negative, positive, or neutral), the role the company or person in question plays in this or that message (the main part, the part of secondary importance, or a very small one), whether the message reports or quotes the person or their representatives, and just how conflict-prone the context is, reports SKB-Bank’s press officer.