Bank Koltso Urala, UBRD get on Top40 media rating

January 28, 2015. Medialogia carried a media rating of the most important Russian banks in 2014 using the banks’ MediaIndex data. Sberbank, VTB, Alfa-Bank, Promsvyazbank, VTB 24, Khanty-Mansiysky Bank, Raiffeisenbank, Binbank, and MDM Bank were among the country’s top ten banking businesses, reports.

As many as two Yekaterinburg-based banks were among the top forty banks: the Ural Bank for Reconstruction & Development (URBD) moved fifteen points up and was given the 25th position, Bank Koltso Urala was given the 40th position in the rating.

A number of banks actually lost their status. Renaissance Credit, for one, plummeted twenty-three points down and was given the 41st position in the overall rating. Home Credit Finance Bank went down fifteen points and is now in the 35th place. Tinkoff Bank lost eight points and was given the 31st position in the rating, Citibank and Gazprombank lost six points each and were ascribed, respectively, the 18th and the 11th position in the rating. MSP Bank is now in the 21st place (four positions down), Foreign Trade Bank lost three points and is now in the 6th place in the rating, Trust was given the 33d position (two positions down, VTB was in the 5th place rather than in the 4th, and Bank Uralsib shifted from the 11th place to the 12th.

The rating experts explain MediaIndex points to both qualitative and quantitative media visibility of a business. The index depends on a particular mass medium’s public leverage, the catchiness of a message, citation and references, just how conflict-prone a message is, the nature of a media statement, and other parameters.

The banks’ ratings are based on Medialogia’s media database that covers over 22,000 TV, radio, newspaper, magazine, information agency, online mass media, and blog sources. 1,144,154 media statements were analyzed for the rating all in all.

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