Net loss of Patra JSC 56 times bigger in 2005
23 May 2006 (11:46)
The net loss of Patra JSC, local Heineken-owned beer maker, was 56 times bigger in 2005 than in 2004 and came to 188.9m RUR against 3.4m in 2004. The company’s output reached the point of $30m.
According to Heineken representatives (the company bought 100% of Patra’s shares in August 2005), the losses had to do with the reorganization period, before the downscale and premium brands were actually launched. Last year, Heineken adopted an investment program worth ?4m to ?5m; the program was supposed to make the brewery profitable within 18 to 24 months. ‘We are expecting much better and growing figures in 2006,’ said Heineken PR Manager Anna Mileshina.
Patra’s losses will be made up for with undistributed profit and by passing a dividend for 2005.
According to Heineken representatives (the company bought 100% of Patra’s shares in August 2005), the losses had to do with the reorganization period, before the downscale and premium brands were actually launched. Last year, Heineken adopted an investment program worth ?4m to ?5m; the program was supposed to make the brewery profitable within 18 to 24 months. ‘We are expecting much better and growing figures in 2006,’ said Heineken PR Manager Anna Mileshina.
Patra’s losses will be made up for with undistributed profit and by passing a dividend for 2005.
Embed to Blog | Subscribe to Newsletter |
Other materials on the topic::
- Patra might stop making alcohol-free drinks
- FAS looks into Heineken ads in Yekaterinburg
- Saint-P-based Heineken Commercial Service Ltd pays fine imposed by Federal Antimonopoly Service in Sverdlovsk Region
- Heineken to produce new beer brands using Patra JSC of Yekaterinburg
- Heineken appoints new GD for Patra JSC