UrBC, Yekaterinburg, December 17, 2019. The Ural Bank for Reconstruction & Development (UBRD) won the RETAIL FINANCE AWARDS in Best Retail Bank IT Solution: the bank’s new mobile app proved the best offer among the eleven projects that made it to the final round of the competition, the bank’s press service reports.

‘The new, fully redesigned mobile app got launched in March. The primary goal behind all the changes was to become customer-oriented and take into account the customers’ user experience, needs, and wishes. The result is an honest, good quality product,’ says UBRD’s Retail Product Director Alexander Pateshman.

RETAIL FINANCE AWARDS is a two-round contest. In the first round, contestants submitted their applications onto the contest coordinator’s website; the applications needed to collect at least fifty likes from visitors to the website in order to make it to the next round. In the second round of the contest, speakers presented their solutions at RETAIL FINANCE FORUM in November 2019. 75 projects in several different categories were nominated for the award, and 41 projects made it to the finals.

Now RETAIL FINANCE AWARDS got set up by the RETAIL FINANCE magazine in 2007. The goal is to bring into the limelight deserving retail businesses with significant contributions to the retail finance sector’s development.

The day before the event, the UBRD and its 240-day-grace-period credit card launched this year also won the laureate’s certificate at the National Banking Award.