UrBC, Yekaterinburg, February 2, 2018. MegaFon is now launching a new digital service offer for its business customers: a solution to boost their sales and expand their customer base that is part of the telecommunications provider’s SME support program, the company press service reports.

This is the first time a solution such as this hits the Russian market.

‘We are offering our partners new customer attraction channels and new sales management techniques. Thanks to our ‘smart texting’ option (aka MegaFon.Target), stores can text potential shoppers around public holidays such as February 23 or March 8 with information that is relevant to a receiver’s age, gender, or income range. The 8-800 number supplied in the text means the text receivers can call the advertisers back free of charge, while MegaFon’s virtual private branch exchange will redirect the call to an available manager; this means no customer query will be left unanswered,’ says MegaFon Ural’s Corporates Business Development Director Irina Smirnova.

MegaFon offers a package of MegaFon.Target, 8-800 hotline, and Virtual PBX: if you book all the three options you get two bonuses into the bargain: 1) CRM integration free of charge (a manager handling an incoming call will get automatic access to this particular customer’s query log and their preferences) and 2) free analytical data. Getting calls sorted and statistically analyzed along a number or certain parameters will help predict customer demands, identify problem areas in sales, and think of new business solutions.