UBRD: Online Deposits Double
6 March 2017 (12:29)
UrBC, Yekaterinburg, March 6, 2017. The share of deposits the Ural Bank for Reconstruction & Development’s customers opened online last year came to 14% of the overall deposit amount, which exceeds the figures for the year 2015 by 100%, the bank’s press service reports.
Over 73,000 deposits amounting to 18bn RUR altogether were set up with the bank online last year; this is twice the amount for the year 2015.
‘The bank improved its business processes greatly and introduced a more powerful marketing campaign management system, which resulted in a dramatic rise in cross sales to existing customers. The company also redesigned its key communication formats, introducing a more personalized approach that is friendlier to all kinds of user segments. Thanks to these efforts, the number of our private customers who applied for a deposit online soared by 40%,’ says URBD E-Banking Director Vadim Belopolsky.
He added that a website update was also scheduled for the third quarter of the year, and a new version of the bank’s mobile app would be launched before the end the year.
Over 73,000 deposits amounting to 18bn RUR altogether were set up with the bank online last year; this is twice the amount for the year 2015.
‘The bank improved its business processes greatly and introduced a more powerful marketing campaign management system, which resulted in a dramatic rise in cross sales to existing customers. The company also redesigned its key communication formats, introducing a more personalized approach that is friendlier to all kinds of user segments. Thanks to these efforts, the number of our private customers who applied for a deposit online soared by 40%,’ says URBD E-Banking Director Vadim Belopolsky.
He added that a website update was also scheduled for the third quarter of the year, and a new version of the bank’s mobile app would be launched before the end the year.
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