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UBRD: Online Deposits Double


6.03.2017
UrBC, Yekaterinburg, March 6, 2017. The share of deposits the Ural Bank for Reconstruction & Development’s customers opened online last year came to 14% of the overall deposit amount, which exceeds the figures for the year 2015 by 100%, the bank’s press service reports.

Over 73,000 deposits amounting to 18bn RUR altogether were set up with the bank online last year; this is twice the amount for the year 2015.

‘The bank improved its business processes greatly and introduced a more powerful marketing campaign management system, which resulted in a dramatic rise in cross sales to existing customers. The company also redesigned its key communication formats, introducing a more personalized approach that is friendlier to all kinds of user segments. Thanks to these efforts, the number of our private customers who applied for a deposit online soared by 40%,’ says URBD E-Banking Director Vadim Belopolsky.

He added that a website update was also scheduled for the third quarter of the year, and a new version of the bank’s mobile app would be launched before the end the year.
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