Bank Koltso Urala: clever tariff policy results in settlement accounts opening on a bigger and faster scale

27 December 2013 (10:11)

December 27, 2013. In 2013, Bank Koltso Urala's customers opened twice as many settlement accounts at the bank as in 2012, with the weekly number of opened accounts rising by 50% compared with the average figures for last year, and by 200% compared with the year 2011, the bank's press service reports.

'The growing speed of new settlement accounts opening at our bank has to do with the clever tariff policy for our cash and settlement services. For two years, Bank Koltso Urala has been very sensitive to its customers' demands and offering a variety of options ranging from administering one's account free of charge (within our Zero tariff option) to acquiring with a fixed 1.6% commission (within our Terminal tariff option). What is more, the feedback we have been receiving from our customers proves that the quality of service offered at our branches is invariably good, and this was actually one of our priorities for the year 2013,' says Bank Koltso Urala's Head of the Fee-Charging Services in Cash & Settlement Transactions Sector Kirill Sorokin. He also points out that the bank is not going to stop there.

It is also worth mentioning that by the end of 2013, the amount of money on balance on the customers' settlement accounts rose by a third.

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