April 5, 2013. The winners of yet another stage SKB-Bank’s special offer dubbed Discover New Elements and Win an iPad have been announced recently. The stage-by-stage launch of the special offer was synchronized with a new promotion campaign known as the Periodic Table of SKB-Bank elements,’ the bank’s press officer reports.

SKB-Bank invited everyone to discover their own element that could become a part of the promotion campaign. You can ‘discover’ your own element using an ad hoc web page. Your element must have a symbol, a name, and a banking product that it stands for. The ‘discoverers’ can join a creative contest not only via the Web but also by filling in a special coupon at any of SKB-Bank’s offices.

The contest is held in several stages, with winners announced every month. In March, the prize went to Irina Dodonova, a customer of SKB-Bank branch in Ukhta. She ‘discovered’ an uusual element Kl – Calorium, which represents a loan one takes out to get back in shape. The element is quite popular right now, as it is in the spring when quite a few private customers take out small loans to buy a gym membership or to purchase an exercise bike or some other apparatus.

In fact, anyone is welcome to come up with his or her version of an out-of-the-ordinary, colorful, and amusing element and win an iPad: the contest will only be over on March 31, 2014, and prizes are given out every month.