09 September 201309:57
MegaFon starts working with Leo Burnett Moscow
September 9, 2013. MegaFon announces the start of doing business with the creative agency Leo Burnett Moscow. The mobile carrier’s press service reports that under the terms of the contract, Leo Burnett Moscow is to develop creative components for the company’s PR on the mass market. The first project is a new advertizing campaign with endorsement by Ivan Urgant; the campaign is centered around MegaFon’s extra-speedy mobile Internet connection. The telecommunications provider’s Strategic Marketing Director Anastassia Orkina says MegaFon is a daring and ambitious brand. ‘We have plenty of