Baltika won’t offer trips to Japan

Baltika, the beer brewing company and a member of Carlsberg Group, made some changes in the terms of its promotional offer that provided for a trip to Japan for the first prize winner. The decision to change the terms was made because of the tragic events in Japan happening at the moment, the company’s press service reports.

‘According to our earlier plans, a special campaign dubbed Baltika No. 7 – Now in Japan; Win a Trip to Tokyo was to have started on April 1, 2011. The idea for the campaign was elaborated in the fall of 2010, the special promotional beer packaging production began in February, and the product hit the shelves before the tragedy,’ the company explains.

‘The terms of the special offer are being changed, and a replacement was offered for the first prize, a trip to Japan,’ the company says.


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