The Federal Antimonopoly Service’s Moscow Region division instituted legal proceedings against Auchan supermarket chain, claiming the latter has violated the Federal Advertising Act.

The FAS’s division found out that some posters were displayed on the chain store’s premises that portrayed and advertised Auchan branded goods (namely, some food items and three bottles of Krepost vodka) as the ‘best value for the money option’.

The Service’s Moscow Region division insists that the violation of the law consists in advertising spirits without a proper health warning. They also report that the information contained in the ad regarding these goods’ alleged advantage over their counterparts (manufactured or sold by other companies) is actually inaccurate.