SKB-Bank’s website tops Expert-Ural’s rating

Expert-Ural came up with its rating of best websites among the Urals and Western Siberia’s thirty largest banks. SKB-Bank’s online office was featured in several top positions at once, the bank’s press officer reports.

The magazine has compiled its rating of banks’ websites for the third time this year. Expert’s analysts report they’ve used quite a new ranking technique this time, though. For one, several parameters were discarded as unnecessary, while a few categories were united into subgroups like graphics, e-banking services, etc. Besides, the design and navigation ease played a more prominent part in the assessment process this year due to the online users’ increased demands.

The magazine chose a number of winners in categories like Information about the Bank, Information on services, Navigation & Design. The Best Site title was given to the website that scored the best result in the three above-mentioned categories. SKB-Bank’s online portal competed with ten Yekaterinburg banks’ websites and finally crowned the rating.

‘Even though our website is three years old – quite a lot for a modern bank’s online office – it’s still nicely different from many others,’ says SKB-Bank’s PR & Advertising Director Valentina Gofenberg.

‘We are keeping up with the bank’s growth dynamics and are currently working on a new, totally different website under the old name www.skbbank.ru,’ she adds.

The rating of Ural banks’ websites was published in Expert-Ural on July 7, 2008 (Vol. 27 (336), pp 36-37).


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