‘Holding a re-branding campaign is like buying a new suit. One looks more stylish and modern in new clothes, it’s a way of saying that a person has changed not only on the outside but also on the inside. A re-branding campaign is also a good way to advertise new products and improved service. Re-branding as such tells the world that a bank is capable of changing and becoming more up-to-date,’ Alexander Filyurin, Director of Melekhov and Filyurin Advertising Agency Ltd. said to UrBC representative.

‘Re-branding campaigns normally raise the company’s market value and make the amount of publicity go dramatically up,’ Mr Filyurin said.