Re-branding is a good way to advertise new products, reports Alexander Filyurin of Melekhov and Filyurin Ltd.

29 December 2006 (08:42)

‘Holding a re-branding campaign is like buying a new suit. One looks more stylish and modern in new clothes, it’s a way of saying that a person has changed not only on the outside but also on the inside. A re-branding campaign is also a good way to advertise new products and improved service. Re-branding as such tells the world that a bank is capable of changing and becoming more up-to-date,’ Alexander Filyurin, Director of Melekhov and Filyurin Advertising Agency Ltd. said to UrBC representative.

‘Re-branding campaigns normally raise the company’s market value and make the amount of publicity go dramatically up,’ Mr Filyurin said.

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