UrBC, Yekaterinburg, June 22, 2018. Ural Airlines won the Loyalty Awards Russia 2018 Prize for its efficient use of CRM within customer loyalty programs.

‘Integrating CRM with the airline’s Wings Club Loyalty Scheme signifies yet another stage in the program’s simplification and improvement. CRM allows for faster processing of a customer’s order structure and entire flight information online through emails, texts, and messenger services,’ the airline’s press service reports.

Ural Airlines’ Wings Club offers its members bonus points that can be used to partially or fully cover the cost of any ticket to any destination. The loyalty scheme has been based on a solution that is absolutely unique to the Russian air travel market. To make the membership more appealing to frequent flyers and potential customers, Ural Airlines give you RUR 1 off for every bonus point; you can use this discount to cover the price of any ticket, regardless of the ticket class. This means every ticket can be a special-price one.