UrBC, Yekaterinburg, June 1, 2015. Ural Airlines won Loyalty Awards Russia 2015 as Gamification of the Year/Best Game-Based Loyalty Scheme, the airline's press service reports.

The annual awarding ceremony took place in Moscow. Ural Airlines Wings Club's loyalty scheme (aka Gamification) was given the highest estimates by the judges' panel.

Ural Airlines launched Gamification in the summer of 2014, giving the Wings Club members a chance to accumulate premium flight bonuses by completing missions and quests such as visiting specific destinations, setting mileage records, and using extra services (shopping at shop.u6.r, for example). The bonuses can be used to cover the cost of a flight or to get a seat upgrade to fly Business class.