UBRD Offers Business Workshop

20 February 2016 (09:26)

UrBC, Yekaterinburg, February 20, 2016. The Ural Bank for Reconstruction & Development (UBRD) and VUZ-Bank are going to offer a workshop on anti-crisis marketing and advertising on February 25, the bank’s press service reports.

The workshop will be conducted by Sergei Zhikin, head of Wild Owl Branding & Design Studio. His company has already developed brand books and ad campaigns for FK Ural, Cultura Fisica (a fitness studio), the Artists’ Quarter (a set of apartment buildings), and ERGO~ (a chain of filling stations).

Zhikin plans to dwell on how creative features work in actual economic circumstances, why advertising is always a must, how to do advertising right, and what mistakes there are to avoid.

The workshop will take place at the bank’s Business Support Center at 15 Anton Valek St from 10AM to 12 PM on February 25.

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