UrBC, Yekaterinburg, August 14, 2015. Coordinators of the 10th Russia Arms Expo are carrying the Urals‘ Steel Beasts campaign, with a number of cars in exhibition colors and with images of RAE mascots on them cruising Moscow streets for everyone to see, the exhibition's official website states.

The ‘beasts‘ will be seen in the streets of the capital on August 13-22. Those willing to join need to make a picturesque and captivating shot of a car and put it on Instagram under #RAE2015.

This offer is open for everyone, with ten best photographs to be selected on August 24-25. The winner will get a set of RAE 2015 souvenirs and branded goods.

The exhibition's new brand concept was presented on June 23: the exhibition mascots are out-of-the-ordinary cyborgs, that is, bio-mechanical creatures with recognizable animal features.