11 August 200807:25
Baltika beer missing from Yekaterinburg’s pubs due to supplier’s unattractive terms
Baltika beer is now missing from quite a few of Yekaterinburg’s pubs and bars for reasons related not only to the product’s quality and market positioning but also to the fact that the supplier’s terms appear to be less advantageous than what their rivals offer. ‘We do not work with Baltika because we prefer to cooperate with suppliers who offer better terms,’ says Alexander Zhulanov, who runs Out sports bar. As a matter of fact, you will no longer find Baltika beer on the menu of many local cafes and bars. Moreover, the brand does not seem to be very popular even with customers of strong