11 December 200916:10
MediaMarkt to lose 50% of customers after failed opening, Onegin claims
‘Once the opening ceremony of MediaMarkt consumer electronics chain store has failed so spectacularly after an aggressive advertising campaign and with the opening time scheduled for midnight, the brand owners are bound to sustain considerable reputation losses,’ Project Manager of Onegin Advertising Group Alyona Andropova said to UrBC. The night-time opening ceremony of MediaMarkt failed in Alatyr Shopping Center in Yekaterinburg. Despite all the claims made by the opening coordinators, the store never started working at 12 AM on December 10, 2009. TEN-Development Management Company has