02 October 200613:00
Arrival of Auchan is real challenge for local chains, claims Monetka Trade Center
‘The arrival of Auchan chain stores is an important event for the city of Yekaterinburg and a real challenge for local shops. The new rival will make many sellers reconsider their pricing and supplier policy and range of products; it will also affect the customers’ buying behavior,’ the Marketing and Advertising Director of Monetka Trade Center Alexei Gribanov said to UrBC representative. ‘No local retailer can boast of such a competitive advantage as being located on the premises of MEGA, a huge trade center. This factor is going to make Auchanan even more influential player on the market,’