14 May 200711:12
URSA Bank praised by Russia’s leading creative agencies
BBDO Branding, URSA Bank’s re-branding partner, won in the ADCR Awards 2007 in the Graphic Design/Corporate Style & Re-Branding category. The assessing panel was to evaluate the bank’s logo, corporate style, printed materials and advertising leaflets. ‘It’s been a pleasure working with a client who you feel aspires to be a leader in both banking and design sector. On the one hand, the task was quite easy: two banks merging to become URSA Bank (a name suggested by Thomas Gad); the company’s new name implies certain allusions to the famous constellation (Ursa Major, or the Great Bear). On