17 April 201714:13
MegaFon: Shopping Mall Internet Traffic On The Rise in Yekaterinburg
UrBC, Yekaterinburg, April 17, 2017. The amount of Internet traffic processed at Sverdlovsk Region-based shopping malls doubled this year, while the number of smartphones used there went up by 20%, the telecommunications provider MegaFon’s press service reports. Smartphones are now a customer’s best shopping helper. According to Nielsen analysts, Russian shoppers tend to rely on their smartphones to collect product information: 53% visit more than one website to find the best price offer, and 52% resort to social network discussions to make a decision. Quite a few do a price match online