08 February 200609:22
I don’t believe big regional companies are interested in cooperation, says Sales Headquarters Director of Auchan chain stores Jeanne Pierre Germaine
‘Auchan supermarkets are set up in places where the company can actually bring something new onto the local market. There are normally two ways our company does this: we either acquire the local stores (as in Moscow) or build our own commercial centre (in Yekaterinburg),’ Sales Headquarters Director of Auchan chain stores Jeanne Pierre explained. ‘I don’t believe big regional companies are interested in cooperation; the businesses that would benefit most would be fairly small ones,’ M. Germaine noted. ‘The first Auchan supermarket in Yekaterinburg will be located on the grounds of IKEA in