McDonald`s to localize menu for Yekaterinburg
McDonald`s is planning on adjusting the menus in its Ural outlets to the local culinary tastes, Vice Mayor of Yekaterinburg Viktor Konteev announced at a meeting with the local catering business representatives today.
‘I’ve spoken to their managers and explained to them that not taking the local tastes into account can actually be seen as a lack of respect. The fast food chain needs to have its menu choices modified in accordance with the local preferences, so McDonald`s management now intends to introduce some novelties in the assortment of food items,’ Konteev said.
‘I’ve spoken to their managers and explained to them that not taking the local tastes into account can actually be seen as a lack of respect. The fast food chain needs to have its menu choices modified in accordance with the local preferences, so McDonald`s management now intends to introduce some novelties in the assortment of food items,’ Konteev said.
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