McDonald`s to localize menu for Yekaterinburg

McDonald`s is planning on adjusting the menus in its Ural outlets to the local culinary tastes, Vice Mayor of Yekaterinburg Viktor Konteev announced at a meeting with the local catering business representatives today.

‘I’ve spoken to their managers and explained to them that not taking the local tastes into account can actually be seen as a lack of respect. The fast food chain needs to have its menu choices modified in accordance with the local preferences, so McDonald`s management now intends to introduce some novelties in the assortment of food items,’ Konteev said.


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