Don’t go penny-pinching on reputation, Eurogreen warns

15 April 2009 (11:33)

‘There are plenty of companies trying to spend less on their goodwill assets at the time of a crisis. I believe, however, that one shouldn’t try to save a little money on one’s reputation despite the hard times,’ Eurogreen Investment and Finance Company’s GD Evgeniy Kostarev said to an UrBC reporter.

‘It might be hard to find the same sums provided for the reputation expenses in the past; nevertheless, spending on image advertising is always worth its while, otherwise the company might simply find itself completely forgotten by the market,’ he warned.

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